For Product Teams

Product Discovery Workshop

Build the right things, consistently.

A hands-on Product Discovery workshop that gives your team the mindset, methods, and habits to continuously explore opportunities, validate ideas, and deliver products that create real value - for customers and the business.

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For product teams in growing and established organizations.
ProductTrio facilitating a Product Discovery workshop

Worked with product teams at Syncron, desertcart, elyps, UX Pilot, FOUND, Taxfix, Deviniti and Bayer

What's Included

A dedicated 2-day workshop designed around your team's real product context - not a generic slide deck.

  • Interactive, facilitated workshop (online or on-site) built around your actual product environment
  • Tailored case study or real examples from your team's context - so learning transfers immediately
  • Foundations of Product Discovery: what it is, why it matters, and how to embed it as a continuous practice
  • Introduction to the Opportunity-Solution Tree (OST) and the 3W Loop as frameworks for structuring discovery work
  • Translating business goals into outcome-based product goals - moving from output to outcome thinking
  • Identifying and prioritizing product opportunities through research and structured discovery
  • Ideation and solution design: turning opportunities into testable hypotheses
  • Assumption mapping across Desirability, Viability, and Feasibility (DVF)
  • Research and validation methods: in-depth interviews, story-based research, qualitative and quantitative synthesis
  • Experiment design: Test Cards, Learning Cards, validation planning
  • Post-workshop action report with recommended next steps and optional ongoing support
Format
2 full days (up to 8 hours each), with an option to split into 3 days of 5 hours each · Online or on-site
Group size
Up to 16 participants
Recommended participants
Product Managers, Product Designers, Tech Leads / Engineers, UX Researchers, Business Stakeholders

Common Problems We Solve

You are probably here because one of these sounds familiar:

Your team ships features, but isn't sure if they're the right ones.There's a gap between business goals and what the team is actually building.
Discovery happens, but inconsistently.Some PMs do it well; others skip it when delivery pressure rises. There's no shared standard.
Stakeholders drive the roadmap.Requests and priorities come from the top, not from customer insights.
Validation is an afterthought.The team builds first and tests with users only after launch - if at all.
Nobody agrees on what “good discovery” looks like.Every PM has a different method, and alignment is hard to achieve.
The team confuses outputs with outcomes.Features get shipped; the real business impact is hard to connect back.

Our Process

Before the workshop

Scoping & tailoring

We start with a scoping call to understand your team's current discovery practices, the products you work on, and the challenges you want to address. This lets us prepare a tailored case study and shape the exercises around your real context - not a generic scenario.

Day 1

Discover and Understand

We establish the foundations: the product development process, what discovery actually means in practice, and how to structure work with the Opportunity-Solution Tree. We then move into translating business goals into product outcomes, identifying and mapping opportunities, and exploring how research helps you make better product decisions.

Day 2

Validate and Plan

We cover ideation and solution design, assumption mapping (DVF), and the most effective validation methods - from in-depth interviews to lightweight demand tests. The day closes with experiment design, where each team member leaves with a test plan for a real opportunity from their own work.

After the workshop

Action report & next steps

You receive a written action report with our recommendations on how to embed discovery practices into your team's rhythm, plus a roadmap for what to prioritize next. Optional ongoing support is available for teams who want continued coaching.

Download the agenda PDF

What You Leave With

Six things your team takes out of the two days, built on your own product. One running example shows what each looks like.

Product outcomes, not featuresYour business goals translated into outcomes a team can move and measure.Example“Grow revenue from trials” becomes “more trial admins connect their first integration in week one.”
An Opportunity Solution TreeOne outcome at the top, the customer problems under it, and the solutions worth testing for the biggest one.ExampleUnder the integration outcome: admins can't find it, don't trust it with their data, or don't see why it matters yet.
An assumption mapEvery assumption behind one idea, across desirability, viability and feasibility, sorted by how little evidence you have and how much a wrong one costs.Example“Admins can connect it without their IT team” lands top right: critical, and no evidence yet. That is the first test.
A Test Card for everyoneAn experiment each participant can run on a real opportunity from their own work, with the pass mark written down before it runs.ExampleWe believe admins skip the integration because they can't find it. We will move it to step one for half of new trials and measure week-one setup. We are right if it rises by a third.
A discovery practice planWho talks to customers, how often, and where discovery sits in your sprints, so it survives delivery pressure.ExampleWhich trio runs interviews in which week, and the readout where evidence moves the backlog.
An action reportWritten after the workshop: what we saw in the room, what to change first, and a roadmap for what to prioritize next.ExampleThe first changes to make this quarter, and who owns each.

Why Choose Us

We work on your real product - not a fictional case.

Every exercise is designed around your team's actual context. The case study is tailored to your product. The outcomes are immediately applicable.

Hands-on, not theoretical.

We spend the majority of time on interactive exercises, not slides. Your team practices the methods in the room - so they can apply them on Monday morning.

Built for product organizations, not just startups.

This workshop is designed for teams in established or scaling companies where there is already a product function, but discovery practices need to mature.

An advisor who has built products, not just trained people.

Aleksander has built 4 tech products from 0 to 1 in fintech, HR, design, and analytics - and has trained over 300 startups and 20 product organizations. The workshop is grounded in what actually works in practice.

It builds a habit, not just knowledge.

The goal is not a one-time learning event. It's to help your team build a continuous discovery muscle - so that exploring and validating becomes part of how you work every week.

The Methods, on Real Products

The workshop teaches the methods we use in client work. What one participant said about the training, and three places the methods paid off.

"I recommend Aleksander to everyone who is looking to upskill in the product space"

"I was part of the Product Discovery training conducted by Aleksander for Syncron. Right from the start, the training became a focal point for triggering new thoughts on discovery. From learning to formulate product goals that are in sync with business goals, to identifying opportunities, ideating and then validating them, everything was conducted by Aleksander in a playful manner involving the team in group activities that stimulated learning."

Anindo ChakrabortyAnindo Chakraborty Product Manager, Syncron
8 sessionsdesertcart: a relaunch tested before engineering committedEight moderated think-aloud sessions on the redesigned app, four with existing shoppers and four with new ones, across four shopping behaviors. The team got twelve prioritized recommendations in three tiers, not opinions. Read the case →
80% → 60%Onboarding drop-off, elypsAnalytics showed roughly eight in ten new sign-ups left at one screen, right before identity verification. Simplifying a regulated check was off the table, so the team looked for why people left there instead. A “Do it later” option, with a reminder at home, cut drop-off by a quarter. Read the case →
+44.7%Free-to-paid from one experiment, UX PilotProduct analytics turned up a correlation too large to ignore, between a higher-fidelity generation mode and paying. The mode was off by default for new users. One experiment on 120,000 users over 11 days settled it. Read the case →

FAQs

Who is this workshop for?
It’s designed for product teams in growing or established organizations - typically with more than one product team - who want to improve how they discover and validate product opportunities. If you’re a startup founder looking for early-stage product development support, see our New Product services.
How long is it?
Two full days (up to 8 hours each). For teams that prefer a lighter daily format, it can also be split into three days of 5 hours each. We recommend keeping the days consecutive - the momentum of back-to-back learning and practice is part of what makes it work.
Can it be delivered online?
Yes. It works well in both formats. The online version uses collaborative tools (Miro or Mural) to replicate the hands-on experience. On-site workshops are available for teams who prefer in-person facilitation.
How many people can attend?
We recommend up to 16 participants to maintain a high level of interaction. For larger teams, we can discuss a tailored format.
Do we need to prepare anything?
After the scoping call, we’ll share a short preparation guide. The main ask is that each participant comes with a real product challenge or opportunity in mind - so the exercises have immediate relevance.
What do we leave with?
A concrete discovery practice plan for your team, completed experiment designs for real opportunities, a post-workshop action report, and shared workshop materials to reference going forward.
Should we do the workshop or ongoing coaching?
It depends on the gap. If your team does not share a method and everyone runs discovery differently, start with the workshop. If your product managers know the methods and still bring you the wrong call, the gap is judgment, and that is what Product Coaching & Advisory is for. Discovery Workshop vs. Coaching & Advisory, compared.

Service Area

This workshop is available for product teams across Europe and globally, delivered online or on-site. Aleksander is based in Wrocław, Poland and has worked with product organizations across Switzerland, Belgium, France, Hungary, UAE, and Poland. On-site delivery is available across Europe with travel costs included in the project quote.

Product Model Maturity Assessment

Before the call, see where your team stands.

Fifteen questions, about three minutes: your Maturity Index on screen and by email, with the three principles to improve first. A useful thing to have in hand before the intro call.

Assess your team
Free · 3 minutes · Your Maturity Index on screen and by email

Ready to build the right things, consistently?

Let's talk →