elyps Cut Onboarding Drop-off by 25% — Without Changing a Single KYC Requirement
elyps is a French-Belgian neobank built to give everyday consumers Revolut-style cross-border banking. Weeks after launch, roughly 8 in 10 new sign-ups were abandoning onboarding at one screen. The fix wasn't easier compliance — it was better timing.
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A compliance-heavy onboarding was quietly bleeding sign-ups
elyps needed KYC (Know Your Customer) verification to open an account — a legal requirement for any regulated neobank. But product analytics data revealed the huge onboarding churn wasn't spread evenly across the funnel. It was concentrated almost entirely on one screen: the step right before KYC started.
The obvious read was "KYC is too much friction, simplify it." But simplifying a regulated identity check isn't something you can just do. So instead of touching the compliance flow, the team went looking for the actual reason users were dropping off there — and found it wasn't the step itself.
The “Do it later” pre-KYC flow
- Added a “Do it later” CTA directly on the pre-KYC screen.
- Redirected users who tapped it to a notification consent screen, explaining they'd get a reminder that evening.
- Sent a push notification at 8pm local time with a deep link straight back to the KYC step.
- Pre-KYC step churn rate
- KYC completion within 24 hours
- Overall onboarding churn
“The main problem wasn't KYC itself — it was the context users tried to complete it in.”
Churn dropped — and so did the pressure on compliance
- The “Do it later” flow became the default for every new user.
- Notification consent screens now lead with the user's benefit, not compliance or marketing language.
If one screen is where everyone disappears, the fix is rarely a shorter form
Most teams respond to a churn spike by trying to remove steps. That works sometimes — and it's off the table entirely when the step is a legal requirement, like KYC. The more durable fix is usually about when and how you ask, not what you ask. That reframe is the whole point of running a proper Test Card before you touch the product: it forces you to name the real hypothesis, not just the symptom.
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