For Product Teams

Product Strategy Consulting

A strategy you can actually execute against.

A focused engagement to pressure-test your product vision, sharpen your prioritization logic, and leave with a roadmap your team can act on - not a slide deck that sits in a drive.

Let's talk about your strategy →Assess your team
For product leaders and teams who need sharper strategy - not another open-ended retainer.
Aleksander Uznański reviewing product strategy with a team

Worked with product teams at Deviniti, UX Pilot, elyps, Taxfix, FOUND, desertcart, Syncron and Bayer

What's Included

Product Strategy Consulting is a bounded engagement - typically 2 to 4 weeks - built around one goal: turning a fuzzy direction into a strategy your team can execute against.

Strategy Audit
  • Review of current strategy docs, roadmaps, and OKRs to see where they actually disagree with each other
  • Stakeholder interviews across leadership, product, engineering, and design to surface where vision and execution have drifted apart
  • An honest read on where your prioritization logic is actually a political argument in disguise
Strategy Definition
  • Facilitated working session(s) to define or sharpen your product vision - the bets you're making, and what you're deliberately saying no to
  • A prioritization framework built for your team's actual context, not a generic scoring template nobody follows
Roadmap & Communication
  • Translation of the strategy into an outcome-based roadmap your team can plan sprints against
  • A one-page strategy narrative leadership can use to align the wider organization
Handoff & Follow-Up
  • A written strategy document, not just workshop notes
  • An optional check-in session 4-6 weeks later to see whether the strategy is actually shaping decisions
Format
2-4 week engagement · Working sessions + async · Delivered as a written strategy + roadmap
Recommended for
Product leaders, CPOs, and product teams needing strategic clarity fast

Common Problems We Solve

This engagement is right for you if you're dealing with one of these:

Everyone has a different idea of the strategy.Ask five people on your team what the strategy is and you get five answers. There's no shared bet everyone is rowing toward.
Your roadmap is a backlog with dates.It lists features, not outcomes. Nobody can tell you why item four matters more than item nine.
Leadership has a vision; the team is building something else.The gap between the boardroom narrative and what's actually shipping keeps growing.
You need clarity fast, not a 6-month retainer.You don't need an ongoing coach right now - you need help nailing the strategy this quarter.
Prioritization is a political argument, not a framework.Whoever's loudest in the room wins the roadmap slot.
You want an outside sanity check before committing budget or headcount.Before scaling the team or the roadmap, you want perspective from someone who's done this before.

Our Process

Step 1

Strategy Audit

Review existing strategy docs, roadmaps, and OKRs, and interview key stakeholders to surface where the disconnects actually are.

Step 2

Strategy Definition Workshop

Facilitated session(s) to define the product vision, the handful of bets you're making, and what you're deliberately saying no to.

Step 3

Build the Prioritization Framework

A lightweight, tailored framework your team can reuse quarter after quarter - not a generic scoring template nobody follows.

Step 4

Translate Into an Outcome Roadmap

Turn the strategy into a roadmap organized around outcomes, with a one-page narrative leadership can use to align the wider org.

Follow-Up

Execution Check-In

A session 4-6 weeks later to see whether the strategy is actually shaping decisions, and adjust where it isn't.

A Worked Example: Deviniti Apps

The strategy work inside a wider Product Operating Model transformation at Deviniti Apps, which builds apps for the Atlassian Marketplace. We ran it with one team first, against one business number.

Where they started

Several successful apps and real technical depth, but no product strategy connecting business goals to product decisions. Teams worked from technical roadmaps, and success was counted in features delivered and development velocity. Nobody could say which of last quarter's releases had moved anything.

What we did

  1. Read the business numbers before the backlog. Deviniti's own data settled one question first: retention or activation? Retention came back healthy. Activation was where the money leaked: fewer than three in ten trials converted, against past peaks above half.
  2. Wrote the bet down as an outcome hierarchy. One business outcome, the product objective under it, and a product outcome the team could move week by week.
  3. Let the data pick the lever. Six hypotheses about why trials stalled were checked against product analytics, and five died. The one left standing: every customer who made actions available on their portal in week three of the trial went on to pay.
  4. Handed over the framework. Business outcomes on a one to three year horizon, product objectives set annually with quarterly alignment, and product outcomes on three-month cycles, documented for the rest of Deviniti Apps.

Outcome hierarchy · one team, one quarter

Business outcomeIncrease trial-to-paid conversion by 60%.
Product objectiveIncrease the availability of customer actions on end-user portals.
Product outcomeIncrease the share of week-three trial users who make actions available, from 32% to 45%.
26% → 59%Trial-to-paid conversion, in three months
+33%Monthly recurring revenue, the same quarter
Read the Deviniti case study →

Why Choose Us

A strategist who has actually shipped.

Aleksander built 4 products from 0 to 1 across fintech, HR, design, and analytics - strategy grounded in what's actually buildable, not theory.

Consulting rigor, applied fast.

BCG-style structured thinking, compressed into weeks - not the months a traditional strategy consulting engagement usually takes.

You leave with an artifact, not a memory.

A written strategy document and roadmap you can bring straight into your next planning cycle - not just workshop notes.

Built to be reused.

The prioritization framework is designed for your team to run again next quarter, without us in the room.

"Our engineering team was able to deliver new features much faster thanks to cooperation with ProductTrio"

"Olek helped us smoothly expand our neobanking business to a wealth management platform by focusing our efforts on understanding customers' needs with remote team alignment workshops, customer persona definition & structured customer interviews. On top of that, he saved us a lot of time by delivering best-in-class industry research & new UX flows and designs, which sped up time-to-market for our engineering team."

Mathieu FlamantMathieu Flamant COO & Co-founder, elyps

FAQs

How is this different from Product Coaching & Advisory?
Product Coaching & Advisory is an ongoing coaching retainer (3-6 months, weekly or bi-weekly) covering strategy, discovery, and team capability broadly. Product Strategy Consulting is a bounded engagement (2-4 weeks) focused specifically on defining or resetting your strategy and roadmap. If you want an ongoing sparring partner, see Product Coaching & Advisory.
How is this different from Product Operating Model Transformation?
Product Operating Model Transformation changes how your organization works over 3-6 months - team structures, discovery practices, operating model. Strategy Consulting is narrower and faster: it fixes the strategy and roadmap, not the org design. See Product Operating Model Transformation if the deeper issue is how your teams are structured.
Who is this for?
Product leaders, CPOs, and product teams in established or scaling companies who need strategic clarity fast, without committing to an ongoing retainer.
Can this lead into an ongoing engagement?
Yes, some clients continue into Product Coaching & Advisory once the strategy is set. It's not required - many engagements are one-and-done.
Do you work with early-stage startups too?
This service assumes you already have a product and team in place. Early-stage founders should look at the PMF Program or the 0 to 1 Workshop instead.
What do we walk away with?
A written product strategy document, a prioritization framework tailored to your team, and an outcome-based roadmap you can bring straight into your next planning cycle.

Service Area

Available globally (online) and on-site across Europe. Aleksander is based in Wrocław, Poland and works with product leaders and organizations across Central and Eastern Europe and beyond.

Product Model Maturity Assessment

Before the call, see where your organization stands.

Fifteen questions, about three minutes: your Maturity Index on screen and by email, with the three principles to improve first. A useful thing to have in hand before the intro call.

Assess your team
Free · 3 minutes · Your Maturity Index on screen and by email

Need a strategy you can actually execute against?

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