Case studies
Six engagements, from a pilot team inside a product organization to a startup's first year. Each one says what the team was stuck on, what we tested, and what changed.
01
One pilot team, one number, one quarter: the operating model proved on a single team before anyone rolls it out.
Product operating model · pilot team
26% → 59%
Trial-to-paid conversion, in three months
+33% monthly recurring revenue across the same quarter
How Deviniti Apps lifted trial-to-paid conversion from 26% to 59% in three months by finding the one user behavior that predicted every paying customer.
02
Where new users drop off, why they drop off there, and the fix that moved the number.
Head of Product · 1st hire
+44.7%
Free-to-paid conversion from one experiment, tested on 120,000 users
MRR $300k → $450k+ across the whole engagement
Head of Product · 1st hire
80% → 60%
Onboarding drop-off at the pre-KYC screen
4 weeks from insight to live experiment
Fractional senior PM · Activation team
2 → 1
Onboarding experiences merged into one, at 1M+ users
8 concepts A/B tested through the tax-season peak
03
From a blank page to product-market fit, and a new app put in front of real shoppers before the bet.
Head of Product · 1st hire
0 → 1,000
Active B2C users in the first year
60 B2B customers in the same year
UX research and testing
12
Prioritized recommendations, sequenced into a build-ready roadmap
8 moderated sessions with existing and new shoppers
Next step
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