What is a Product Trio - and why our company is named after it
PM + Designer + Engineer working together, not in sequence. Most teams run a relay race - spec to design to build, handing off at every step. The trio eliminates the handoffs, covers all four product risks, and builds things worth building.
"We don't have time for customer interviews"
Nine interviews. Five hours. One small change that moved two metrics. What the excuse actually costs, and how to buy the time back.
"We don't have time for customer interviews"
Nine interviews, five hours of calls, and a change that would never have won a prioritisation meeting.
Stop copying your competitors' roadmap
Competitor ships, you panic, you build, nobody uses it. Why the catch-up loop feels like strategy, and the four questions that break it.
Stop copying your competitors' roadmap
Competitor ships, you panic, you build, users ignore it. What competitor research is actually for.
Problem-Solution Fit in 5 steps
Beachhead, research, definition, assumption tests, MVP. The sequence before you commit engineering to anything.
Problem-Solution Fit in 5 steps
Beachhead, research, value proposition, assumption tests, MVP. The sequence to run before you write code.
Iterate on WHO, not what
Your product might be fine. Your audience might be wrong. The pivot most founders never consider.
The fake door test
Find out if anyone wants the feature before you spend a sprint building it.
10 product management lies we all tell
"Users asked for this." Three users, two years ago, one was the CEO's cousin.
The Product Death Cycle: why "what do you want?" kills your product
You launch a feature, nobody uses it, you ask what's missing, you build that too. David Bland's Product Death Cycle, and the 3-step way out.
Product Managers, you are not the mini-CEO of Product
It sounds like a compliment. Believing it is what gets PMs into trouble. What a PM actually has authority over.
Don't hire a Big Tech PM for your 0-to-1 startup
Scaling from 1 to 10 and building from 0 to 1 are different jobs wearing the same job title. What to hire for instead.
The startup tool stack I actually recommend
25 tools, tested across 4 products and dozens of startups I've coached. What each one costs, and whether you actually need it yet.
What a fractional Head of Product actually does (and when you need one)
Senior product leadership without the six-figure hire. What "fractional" means, how it differs from a consultant, and when it's the right call.
“Product Owner” isn't a job. It's a Scrum role - and the difference is costing you.
Half of all "Product Owner" ads are really asking for a backlog administrator. The difference between grooming tickets and managing product risk.
Product outcomes vs. business outcomes: why a revenue target backfires
"Increase revenue" is the wrong goal for a product team - they can't move it directly. Give them the user behaviour that drives it instead.
Build a culture of experimentation in 4 steps (start absurdly small)
Everyone says "experiment more." Almost nobody makes it stick. The path from one scrappy test to a company that de-risks decisions by default.
Delivery team, feature team, or product team? Only one ships value.
Cagan says there are three kinds of "product" team - and two of them aren't. How to tell which you are, and how to move right.
Metrics for 0 → 1 products: what to measure before you have numbers
Metrics do matter at 0 → 1 - but they play three very different roles. Confuse them and you'll optimise the wrong thing with false confidence.
Your best idea has a 1-in-3 chance of working. Here's how the best teams find the other two.
Brainstorm, build, ship, repeat - and still miss. The Opportunity Solution Tree turns "let's build this and see" into a system that connects every feature back to a customer problem and a measurable outcome.
Talk to five customers this week - before you build anything else
The cheapest way to de-risk a roadmap costs you one hour and zero engineers. Why most teams skip it, and the interview habit that fixes it.
Not all features add value - but every feature adds cost
If your team measures success by how much you ship, you're running a feature factory. Here's how to swap output for outcomes without losing momentum.
Product-market fit isn't a vibe. It's a hypothesis you can test.
Founders throw "PMF" around like everyone agrees what it means. They don't. Here's a definition you can actually act on - and how to know you're close.
How I went from Operations Manager to Head of Product (and how you can too)
I failed a startup, pivoted into ops, and talked my way into a product role nobody handed me. The four paths in, and the one that actually worked for me.
If everything is a priority, nothing is
A product strategy isn't a longer roadmap. It's a short list of bets - and a much longer list of the things you've chosen not to do. How to write one that says no.
Discover what to build before you code it
80% of features in the average software product are rarely or never used. Here's why - and how Product Discovery changes those odds.
Reading about discovery is easy. Doing it with your team is where it gets real.
Book a free intro call. We'll look at one product decision you're stuck on and map the fastest way to get evidence before you commit.
Book a free intro call
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