The ProductTrio Field Notes

Build products on evidence, not a hunch.

Most teams brainstorm, build, and pray. These are the discovery habits, research moves, and strategy calls that separate teams who ship value from teams who just ship.

Product Trio visual - Product Manager, Designer, and Engineer working togetherProduct Teams

What is a Product Trio - and why our company is named after it

PM + Designer + Engineer working together, not in sequence. Most teams run a relay race - spec to design to build, handing off at every step. The trio eliminates the handoffs, covers all four product risks, and builds things worth building.

Product Teams · 8 min read
Product Discovery

The Product Death Cycle: why "what do you want?" kills your product

You launch a feature, nobody uses it, you ask what's missing, you build that too. David Bland's Product Death Cycle, and the 3-step way out.

Product Discovery · 6 min read
Product Roles

Product Managers, you are not the mini-CEO of Product

It sounds like a compliment. Believing it is what gets PMs into trouble. What a PM actually has authority over.

Product Roles · 5 min read
Startups

Don't hire a Big Tech PM for your 0-to-1 startup

Scaling from 1 to 10 and building from 0 to 1 are different jobs wearing the same job title. What to hire for instead.

Startups · 6 min read
Resource

The startup tool stack I actually recommend

25 tools, tested across 4 products and dozens of startups I've coached. What each one costs, and whether you actually need it yet.

Resource · Reference guide
Product Leadership

What a fractional Head of Product actually does (and when you need one)

Senior product leadership without the six-figure hire. What "fractional" means, how it differs from a consultant, and when it's the right call.

Product Leadership · 6 min read
Product Roles

“Product Owner” isn't a job. It's a Scrum role - and the difference is costing you.

Half of all "Product Owner" ads are really asking for a backlog administrator. The difference between grooming tickets and managing product risk.

Product Roles · 7 min read
Outcomes

Product outcomes vs. business outcomes: why a revenue target backfires

"Increase revenue" is the wrong goal for a product team - they can't move it directly. Give them the user behaviour that drives it instead.

Outcomes · 6 min read
Experimentation

Build a culture of experimentation in 4 steps (start absurdly small)

Everyone says "experiment more." Almost nobody makes it stick. The path from one scrappy test to a company that de-risks decisions by default.

Experimentation · 6 min read
Product Teams

Delivery team, feature team, or product team? Only one ships value.

Cagan says there are three kinds of "product" team - and two of them aren't. How to tell which you are, and how to move right.

Product Teams · 7 min read
Metrics

Metrics for 0 → 1 products: what to measure before you have numbers

Metrics do matter at 0 → 1 - but they play three very different roles. Confuse them and you'll optimise the wrong thing with false confidence.

Metrics · 6 min read
Product Discovery

Your best idea has a 1-in-3 chance of working. Here's how the best teams find the other two.

Brainstorm, build, ship, repeat - and still miss. The Opportunity Solution Tree turns "let's build this and see" into a system that connects every feature back to a customer problem and a measurable outcome.

Product Discovery · 8 min read
User Research

Talk to five customers this week - before you build anything else

The cheapest way to de-risk a roadmap costs you one hour and zero engineers. Why most teams skip it, and the interview habit that fixes it.

User Research · 7 min read
Outcomes

Not all features add value - but every feature adds cost

If your team measures success by how much you ship, you're running a feature factory. Here's how to swap output for outcomes without losing momentum.

Outcomes vs. Output · 6 min read
Product-Market Fit

Product-market fit isn't a vibe. It's a hypothesis you can test.

Founders throw "PMF" around like everyone agrees what it means. They don't. Here's a definition you can actually act on - and how to know you're close.

Product-Market Fit · 7 min read
Career

How I went from Operations Manager to Head of Product (and how you can too)

I failed a startup, pivoted into ops, and talked my way into a product role nobody handed me. The four paths in, and the one that actually worked for me.

PM Career · 8 min read
Strategy

If everything is a priority, nothing is

A product strategy isn't a longer roadmap. It's a short list of bets - and a much longer list of the things you've chosen not to do. How to write one that says no.

Product Strategy · 7 min read
Product Discovery

Discover what to build before you code it

80% of features in the average software product are rarely or never used. Here's why - and how Product Discovery changes those odds.

Product Discovery · 7 min read

Reading about discovery is easy. Doing it with your team is where it gets real.

Book a free intro call. We'll look at one product decision you're stuck on and map the fastest way to get evidence before you commit.

Book a free intro call
Free · 20 minutes · No pitch deck, just your actual problem