Product building Leadership Advisory

Building digital products and helping teams build theirs.

We work with founders and product teams to validate ideas, launch products, and improve the ones already in market. Hands-on product leadership when you need someone in the work. Advisory and coaching when you need to strengthen your team.

Let's talk about your product Explore our work

Product Discovery is a missing piece of your Product Development process.

Founders and product teams we have worked with, in Europe, the US and the Middle East:

Results

Three numbers we helped move, and how.

B2B SaaS

26% to 59% Trial-to-paid conversion

More than doubled on the pilot team in three months, while monthly recurring revenue grew 33%.

Read the case study: Deviniti

Neobank

80% to 60% Onboarding drop-off

Cut by a quarter without removing a single KYC requirement, with Olek as the first product hire.

Read the case study: elyps

AI design tool

$300k to $450k+ Monthly recurring revenue

Across Olek's time as Head of Product, the first product hire. One A/B test on 120,000 users over 11 days lifted free-to-paid conversion 44.7%.

Read the case study: UX Pilot

Products we've helped build and grow

All case studies

FOUND started with 500 people in Zurich. It ended with product-market fit.

Startup
HR
Marketplace
PMF Program

Olek led product at FOUND, a Swiss IT-hiring startup, from idea to product-market fit: one narrow beachhead in Zurich, demand proven before anything was built, and a roadmap written by evidence.

Read the FOUND case study Visit getfound.io

Taxfix had two ways to file. New users only ever saw one.

Fintech
Onboarding
Activation
Fractional PM

Taxfix sells two ways to file taxes - do it yourself, or hand it to a tax expert. As interim Product Lead for the Activation team of this 1M+ user fintech, Olek merged both onboardings into one, designing 8 concepts and A/B testing them through the tax-season peak.

Read the Taxfix case study Visit taxfix.de

Taxfix product choice screen between expert service and filing yourself

Teams we've helped build better

Deviniti more than doubled trial conversion with one predictive behavior.

SME
B2B
Atlassian
Product Transformation

We helped Deviniti Apps, an Atlassian software company, change how its teams decide what to build: a product strategy tied to business goals, the product operating model piloted on one team, and coaching in product strategy and discovery.

Read the Deviniti case study Visit deviniti.com

How can we help?

Three situations we're usually brought into. Olek joins as your product leader, we run a focused project, or we coach and advise your team.

Build something new

You have an idea or an early product.

Let's test the assumptions, decide what to build, and get it into customers' hands. Olek leads the product work, and a small network of designers and researchers joins for prototypes, research and launch support.

Improve an existing product

You have users, but too few stay or pay.

Too few reach value, convert or come back. Let's find out why and test what changes it, with a new experiment live every week.

Help your team build better

Your team ships, but the numbers don't move.

It needs a clearer strategy and a stronger way of deciding what to build. We coach it on real work, not slides.

Aleksander Uznański, founder of ProductTrio

About Olek

Built from practice

I'm Olek, the product builder behind ProductTrio.

I build digital products and work alongside founders and teams building theirs. Depending on the challenge, I step in as a product leader, a hands-on partner, or an advisor. I was the first product hire at UX Pilot, FOUND and elyps, an interim Product Lead at Taxfix, and before that worked in product, operations and management consulting at BCG.

The common thread: understanding the problem, testing the assumptions, and turning what we learn into a better product.

4products built from zero to one
300+startups trained
20+product organizations trained

More about me

How we work

Three ways to work together.

Whichever path fits, the work takes one of three shapes. The intro call is where we pick it.

01
Embedded leadership
Olek joins as your Head of Product or interim product lead, typically 10 to 20 hours a week, and owns the roadmap and discovery with your team.
For example: Fractional Head of Product / CPO
02
Focused projects
A fixed scope and a clear end: a one-day 0 to 1 workshop, a two-day discovery workshop, a six-week retention diagnostic or a one-quarter conversion sprint.
For example: Funnel Conversion Sprint, Product Discovery Workshop
03
Ongoing advisory
Weekly or bi-weekly coaching and advice for founders, product leaders and teams, typically 3 or 6 hours a week, with async support between sessions.
For example: Product Coaching & Advisory, Product Operating Model Transformation

Product Model Maturity Assessment

Leading a product organization? See where your teams sit.

Fifteen questions across the five areas, about three minutes. You get your Maturity Index and a plain reading of it on screen, with the three principles to improve first, and the same by email. No sales call attached.

Assess your team

Free · 3 minutes · Your Maturity Index on screen and by email

Delivery team
Feature team
Product team
Product organization

Testimonials

What founders and product teams say about working with us

01/04

"I recommend Aleksander to everyone who is looking to upskill in the product space"
"I was part of the Product Discovery training conducted by Aleksander for Syncron. Right from the start, the training became a focal point for triggering new thoughts on discovery. From learning to formulate product goals that are in sync with business goals, to identifying opportunities, ideating and then validating them, everything was conducted by Aleksander in a playful manner involving the team in group activities that stimulated learning. By the end of 3 days, I realize that there are lots of new things that I have learned and am looking to implement them in some form in my organization. I recommend Aleksander to everyone who is looking to upskill in the product space simply for the depth of his knowledge, teaching methodology and humbleness."
Anindo ChakrabortyProduct Manager, Syncron

"Olek is one of the best product coaches I have met professionally."
"Working with Aleksander on delivering training to product managers in the company has been a pleasure. Olek is a knowledgeable person who conveys knowledge easily. I like the level of energy and professionalism he brings to the work. He is one of the best product coaches I have met professionally."
Andrzej JurkiewiczEnterprise Agile Coach, Bayer Digital Hub

"Our engineering team was able to deliver new features much faster thanks to cooperation with ProductTrio"
"Olek helped us smoothly expand our neobanking business to a wealth management platform by focusing our efforts on understanding customers' needs with remote team alignment workshops, customer persona definition & structured customer interviews. On top of that, he saved us a lot of time by delivering best-in-class industry research & new UX flows and designs, which sped up time-to-market for our engineering team."
Mathieu FlamantCOO & Co-founder, elyps

"Olek is one of the most talented and dedicated professionals I’ve ever worked with"
"Taking a product from concept to launch comes with its own challenges, but Olek’s ability to navigate complex problems and deliver innovative solutions was truly impressive. His work at FOUND showcased his deep technical knowledge, commitment to excellence, and attention to detail. As a designer, it was a pleasure to work with Olek in our product trio setup - he’s proactive, open to collaboration, and always ahead of the curve, anticipating roadblocks and addressing them efficiently and creatively. I highly recommend Olek to any organization looking for a visionary leader and dedicated team player."
Aishwarya KarveProduct Designer, FOUND

FAQ

Questions about ProductTrio

What is ProductTrio?

ProductTrio is Aleksander (Olek) Uznański's product building and advisory practice in Wrocław, Poland. We build digital products alongside founders and help product teams build theirs: validating ideas, launching products, improving conversion and retention in products already in market, and strengthening how teams decide what to build. Depending on the work, Olek joins as a hands-on product leader, we run a focused project, or we coach and advise your team.

Who do you work with?

Founders and product teams, at three moments: when there is something new to build, when a product in market does not convert or keep enough of its users, and when a team ships but needs a clearer strategy and a better way to decide what to build. Many are SaaS and app companies, from early-stage startups to organizations with several product teams. We have worked with product teams at Bayer, Bank Millennium, Taxfix, Syncron, Deviniti, UX Pilot, FOUND, elyps and desertcart, and with clients in nine countries.

What results have your clients seen?

At Deviniti, trial-to-paid conversion on the pilot team went from 26% to 59% in three months, while monthly recurring revenue rose 33%. At elyps, a French-Belgian digital bank, onboarding drop-off fell from 80% to 60% without removing a single KYC requirement. At UX Pilot, an AI design tool with over a million users, monthly recurring revenue grew from $300k to $450k+ across the Head of Product engagement, and one A/B test on 120,000 users lifted free-to-paid conversion 44.7%. The case studies show how.

How does working with ProductTrio start?

With a free 20-minute intro call, in English or Polish. Bring what you are building, the number you need to move or the product problem you're stuck on, and leave with the next step, even if it doesn't involve us. Some work starts small on purpose: a 0 to 1 Product Workshop, a two-week Assessment Sprint, a six-week Retention Diagnostic or a one-day AI-First Workshop. Other work means Olek joins as your product leader, part-time or interim. Work runs remotely or on site.

What is the 3W Loop?

The method underneath every ProductTrio engagement: three questions, asked in order. Product analytics shows where it hurts, story-based interviews show why it happens, and a scoped experiment shows whether the fix works. The 3W Loop is free to use under CC BY-SA 4.0.

What is a product trio?

A product manager, a product designer and a tech lead who are jointly accountable for an outcome rather than for a list of features. Each brings a competency the other two cannot fake, and decisions get better when all three are in the room. The trio is the core of an empowered product team, and where ProductTrio's name comes from.

Building digital products and helping teams build theirs.