Product Discovery Strategy Advisory

Turning product insights into business results.

Hands-on product advisory for product-led teams. We find where users drop off, test fixes with real users, and prove the lift in conversion, retention and revenue.

Book a free intro callAssess your team
Product Discovery is a missing piece of your Product Development process.

Results

Three numbers our clients moved, and how.

AI design tool

$300k to $450k+ Monthly recurring revenue

Across the full Head of Product engagement. One A/B test on 120,000 users over 11 days lifted free-to-paid conversion 44.7%.

Read the case study: UX Pilot

Launched Products
All case studies
elyps logo

elyps cut onboarding drop-off from 80% to 60%, with KYC untouched.

  • Startup
  • Fintech
  • Mobile app
  • PMF program

We helped launch elyps, a French-Belgian digital bank, and transform its cumbersome, compliance-heavy onboarding into a seamless, user-centric experience.

Read the elyps case studyVisit elyps.com
elyps portfolio image
Product organizations
Deviniti logo

Deviniti more than doubled trial conversion with one predictive behavior.

  • SME
  • B2B
  • Atlassian
  • Product Transformation

We helped Deviniti Apps, Atlassian software development company, change how they decide what to build based on business goals (Product Strategy), introduced new ways of working for product teams (Product Operating Model), and up-skilled team members in Product Strategy & Product Discovery.

Read the Deviniti case studyVisit deviniti.com
Deviniti portfolio image

How can we help you?

Start with the number you need to move. Go deeper when you want the change to last.

Increase conversion

Funnel Conversion Sprint

One quarter to find where your funnel leaks and why, with a new experiment live every week. More paying customers from the sign-ups you already have.

See the sprint: Funnel Conversion Sprint

Increase retention

Retention Diagnostic & Sprint

Six weeks to find which customers leave, when and why, and the first experiments to keep them. Then an optional one-quarter sprint.

See the diagnostic: Retention Diagnostic & Sprint

Make it last

Product Operating Model Transformation

Two weeks to understand how your teams decide what to build. One quarter to prove a different way on one of them. Then you decide whether to roll it out.

See the transformation: Product Operating Model Transformation

Services
Services Product Discovery Workshop image

for established product teams

Product Discovery Workshop

Scope

During a 2-day workshop we will cover most crucial Product Discovery concepts; from setting up right product mindset, through building a habit of continuous exploration of product opportunities, to implementing various research and validation methods.

Agenda

16h over 2 full days (or 3 shorter days)
Workshop for a group of 10-16 people
Online or on-site workshop at the client’s office

Outcomes

Your team leaves the two days with:

  • Your business goals translated into product outcomes a team can move and measure
  • An Opportunity Solution Tree for one of those outcomes
  • An assumption map across desirability, viability and feasibility
  • A Test Card for every participant: an experiment on a real opportunity, with the pass mark written before it runs
  • A discovery practice plan, and a written action report on what to change first
Learn More →
Services Product Org Transformation graphic

for product organizations

Product Operating Model Transformation

Scope

Three steps you can stop after any of: a two-week Assessment Sprint to understand how your organization builds, solves problems and decides what to build; a one-quarter Pilot Team Sprint that proves the impact on one business metric with one team; and a 3 to 6 month program that scales what the pilot proved to every team.

Agenda

2-week assessment · 1-quarter pilot · 3 to 6 month program
Weekly coaching in the flow of work, group and 1:1
Online or on-site at the client's office

Outcomes

What you have at the end of each step:

  • After two weeks: a written assessment report with your maturity score, a target operating model, a transformation roadmap and a shortlist of pilot teams and metrics
  • After one quarter: a learning card with the pilot product trio's number, a before-and-after of how the team works, and a go or no-go on scaling
  • After 3 to 6 months: the operating model rolled out beyond the pilot, with roles, ownership and planning built around outcomes instead of features and dates, and a playbook that writes it down
Learn More →Assess your team
Services Product Coaching and Advisory image

for established product teams

Product Coaching & Advisory

Scope

During a recurring weekly or bi-weekly engagement we'll work with your whole team on getting better at building the right products by developing the team's product discovery capabilities.

Agenda

Typically 3 or 6 hours a week
Individual and group coaching
Online or on-site support

Outcomes

Depending on what you need, the engagement covers:

  • Your product strategy stress-tested: direction, prioritization logic and go-to-market assumptions
  • A product vision that leadership and teams agree on
  • Continuous discovery coached on your real work: interviews, assumption mapping, experiment design
  • Product managers and product leaders coached one to one and as a group
  • Written recommendations throughout, with async support between sessions
Learn More →

AI makes building cheaper, so deciding what to build matters more than ever.

80% of features in the average software product are rarely or never used, according to Pendo. We'll help you decide what to build before you build it.

Free 20min Consultation

Product Model Maturity Assessment

Not ready to talk? Find out where you actually sit.

Fifteen questions across the five areas, about three minutes. You get your Maturity Index and a plain reading of it on screen, with the three principles to improve first, and the same by email. No sales call attached.

Assess your team
Free · 3 minutes · Your Maturity Index on screen and by email
Testimonials

Feedback from people who experienced our services

01/04

"I recommend Aleksander to everyone who is looking to upskill in the product space"

"I was part of the Product Discovery training conducted by Aleksander for Syncron. Right from the start, the training became a focal point for triggering new thoughts on discovery. From learning to formulate product goals that are in sync with business goals, to identifying opportunities, ideating and then validating them, everything was conducted by Aleksander in a playful manner involving the team in group activities that stimulated learning. By the end of 3 days, I realize that there are lots of new things that I have learned and am looking to implement them in some form in my organization. I recommend Aleksander to everyone who is looking to upskill in the product space simply for the depth of his knowledge, teaching methodology and humbleness."

Anindo Chakraborty
Anindo ChakrabortyProduct Manager, Syncron

"Olek is one of the best product coaches I have met professionally."

"Working with Aleksander on delivering training to product managers in the company has been a pleasure. Olek is a knowledgeable person who conveys knowledge easily. I like the level of energy and professionalism he brings to the work. He is one of the best product coaches I have met professionally."

Andrzej Jurkiewicz
Andrzej JurkiewiczEnterprise Agile Coach, Bayer Digital Hub

"Our engineering team was able to deliver new features much faster thanks to cooperation with ProductTrio"

"Olek helped us smoothly expand our neobanking business to a wealth management platform by focusing our efforts on understanding customers' needs with remote team alignment workshops, customer persona definition & structured customer interviews. On top of that, he saved us a lot of time by delivering best-in-class industry research & new UX flows and designs, which sped up time-to-market for our engineering team."

Mathieu Flamant
Mathieu FlamantCOO & Co-founder, elyps

"Olek is one of the most talented and dedicated professionals I’ve ever worked with"

"Taking a product from concept to launch comes with its own challenges, but Olek’s ability to navigate complex problems and deliver innovative solutions was truly impressive. His work at FOUND showcased his deep technical knowledge, commitment to excellence, and attention to detail. As a designer, it was a pleasure to work with Olek in our product trio setup - he’s proactive, open to collaboration, and always ahead of the curve, anticipating roadblocks and addressing them efficiently and creatively. I highly recommend Olek to any organization looking for a visionary leader and dedicated team player."

Aishwarya Karve
Aishwarya KarveProduct Designer, FOUND

FAQ

Questions about ProductTrio

What is ProductTrio?
ProductTrio is Aleksander Uznański's product advisory practice in Wrocław, Poland. We help product-led teams improve activation and retention through better product decisions: we find where users drop off, test fixes with real users, and prove the lift in conversion, retention and revenue. For product organizations that want the change to last, we run product operating model transformations, product coaching and product discovery workshops.
Who do you work with?
Two kinds of teams. Product-led teams: SaaS and app companies with self-serve sign-up or trials whose activation, trial-to-paid conversion or retention does not move. And product organizations with roughly four to ten product teams, where teams ship but nobody can say which release moved a number. We have worked with product teams at Bayer, Bank Millennium, Taxfix, Syncron, Deviniti, UX Pilot, FOUND, elyps and desertcart, and with clients in nine countries.
What results have your clients seen?
At Deviniti, trial-to-paid conversion on the pilot team went from 26% to 59% in three months, while monthly recurring revenue rose 33%. At elyps, a French-Belgian digital bank, onboarding drop-off fell from 80% to 60% without removing a single KYC requirement. At UX Pilot, an AI design tool with over a million users, monthly recurring revenue grew from $300k to $450k+ across the Head of Product engagement, and one A/B test on 120,000 users lifted free-to-paid conversion 44.7%. The case studies show how.
How does working with ProductTrio start?
With a free 20-minute intro call, in English or Polish. Bring the number you need to move or the product problem you're stuck on, and leave with the next step, even if it doesn't involve ProductTrio. Several engagements start small on purpose: a two-week Assessment Sprint, a six-week Retention Diagnostic or a one-day AI-First Workshop. Work runs remotely or on site.
What is the 3W Loop?
The method underneath every ProductTrio engagement: three questions, asked in order. Product analytics shows where it hurts, story-based interviews show why it happens, and a scoped experiment shows whether the fix works. The 3W Loop is free to use under CC BY-SA 4.0.
What is a product trio?
A product manager, a product designer and a tech lead who are jointly accountable for an outcome rather than for a list of features. Each brings a competency the other two cannot fake, and decisions get better when all three are in the room. The trio is the core of an empowered product team, and where ProductTrio's name comes from.