For Startups

Stop Building. Start Validating. Then Build.

A full-day, hands-on product development workshop for startup founders and early-stage teams that takes you from a raw idea to a clear customer focus, a validated value proposition, and a concrete plan to test your biggest assumptions before you write a single line of code.

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For founders and early-stage teams, 0 to 1.
Founders at a 0-to-1 product development workshop

What's Included

One intensive workshop day packed with practical tools you use on your real product — not a case study.

Part 1 — Value Creation & Customer Focus
  • Define your Beachhead Market: the specific, focused customer segment to start with
  • Build a Customer Persona: who they are, what they need, and what problems they face
  • Conduct story-based customer interviews to understand how customers currently address their problems
  • Map the Full Lifecycle Use Case: the complete chain from problem → need → benefit → feature → specification
  • Quantify your Value Proposition: define the “as is” vs. “to be” state, and size the delta that your product creates
  • Position your value proposition against competitors and substitutes
Part 2 — Product Building & Validation
  • Define and map your riskiest assumptions across Desirability, Viability, and Feasibility
  • Prioritise assumptions on an Evidence-Importance matrix
  • Design your first experiments using Test Cards and Learning Cards
  • Define your Minimum Viable Business Product (MVBP): the smallest version of your product that can capture real value
  • Design the MVBP user flow
  • Plan your go-to-market path: demand validation first, user value second, limited release third
Format
1 full day (up to 8 hours) · Online or on-site
Recommended participants
Founders, co-founders, early team members (up to 6 people)
Preparation required
A short product brief filled out before the workshop — so we maximise the day on your actual product

Common Problems We Solve

This workshop is for you if you're facing one of these:

You have an idea, but you're not sure who it's really for.The customer feels broad and undefined. You want to be everything to everyone and end up being nothing to anyone.
You're building before you've validated the problem.The product feels real because there's a prototype or early version — but you haven't yet confirmed that customers have the problem you think they have.
You're not sure what to build first.There are too many features, too many directions, and no clear framework for deciding what the MVP should actually contain.
Your value proposition is vague.You can describe what the product does, but you can't clearly articulate why a specific customer should choose it over how they solve the problem today.
You know you should validate — but you don't know how.Surveys feel too weak. Building feels too expensive. You need a structured approach to testing your assumptions fast and cheaply.
Most startups fail because nobody needed them.Product Discovery reduces this risk significantly — and this workshop gives you the tools to practise it from day one.

Our Process

Before the workshop

Product brief & tailoring

You fill in a short product brief covering your idea, your target customer, and your current stage. We review it before the session so we can tailor the exercises and examples to your product from the start.

Part 1 · Morning

Customer, Problem & Value

We start with who you're building for: Beachhead Market, Customer Persona, and the Jobs-to-Be-Done they need addressed. We then map the Full Lifecycle Use Case — from the customer's problem, through how they solve it today, to what your product's benefit is and how it translates into a product specification. We close Part 1 by quantifying your Value Proposition and positioning it against the competition.

Part 2 · Afternoon

Assumptions, Testing & MVP

We shift from what you believe to what you need to prove. We map and prioritise your riskiest assumptions, design your first experiments using the Desirability-Viability-Feasibility framework, and define the scope and user flow of your MVBP — the minimum version of the product that can start capturing value.

After the workshop

Artefacts & action plan

You leave with completed artefacts: Customer Persona, Full Lifecycle Use Case, Quantified Value Proposition, Assumption Map, Test Cards, MVBP scope, and an action plan for your first experiments. Everything is immediately usable.

Why Choose Us

Built specifically for 0-to-1 product work.

This is not a scaled-down enterprise workshop. Every exercise, every example, and every framework is designed for the realities of early-stage startup product development — where speed, focus, and validation matter most.

You work on your real product — nothing is abstract.

Every exercise is run on your actual idea. You leave with real artefacts for your real product, not hypothetical examples you'll have to translate later.

Reduces the biggest risk startups face.

Most startups fail because they build something nobody wants. This workshop gives you the tools to test that assumption early — before investing months of engineering time.

Led by someone who has lived it.

Aleksander failed his first startup at 22. He has since built 4 successful tech products from 0 to 1 and has trained over 300 startups in product development. The workshop is grounded in the lessons of both failure and success.

The methodology is proven.

Built on the '5 Steps' product development methodology used across hundreds of startups — covering value creation, validation, and product building in a structured sequence.

FAQs

Who is this for?
Pre-seed and seed-stage founders, co-founders, and early-stage teams working on a new product idea. Also valuable for corporate innovation teams working on 0-to-1 product development.
Can we attend as a team?
Yes — we recommend it. Having the co-founder team or key early team members attend together creates shared understanding and alignment from day one. We recommend up to 6 participants.
Is it online or in-person?
Both formats are available. Online sessions use Miro or Mural for collaborative work.
What do I need to prepare?
A short product brief that we send you after booking. It takes about 20 to 30 minutes to complete and ensures we spend the workshop day on your actual product.
What do we leave with?
Customer Persona, Full Lifecycle Use Case, Quantified Value Proposition, Assumption Map with priorities, Test Cards for your first experiments, MVBP user flow, and an action plan.

Service Area

This workshop is designed for startup founders and early teams at the earliest stages of product development — 0 to 1. Available globally online and on-site across Europe. Aleksander has trained founders from across Europe, the Middle East, and beyond — through programmes like PMF Tracker and independent advisory engagements.

Validate before you build.

Book the workshop →