New Product

Build a New Product

Test the idea before you write the code.

You have an idea or an early product. We help you pick the customer to start with, test the riskiest assumptions, decide what to build, and get it into customers' hands. Three ways in, depending on how much help you need.

Book a free intro call →Compare the options
For founders and early-stage teams, from a raw idea to the first paying customers.
A ProductTrio workshop with startup founders

Three Ways to Build It

From a product leader inside your team to one day on your idea.

10 to 20 h a weekFractional Head of Product / CPOA senior product leader who owns your roadmap and discovery, part-time. Details ↓
3 to 6 monthsPMF ProgramWeekly sessions that take an early product toward product-market fit, measured as you go. Details ↓
1 day0 to 1 Product Development WorkshopFrom a raw idea to a validated value proposition and a plan to test it. Details ↓
Embedded · 10 to 20 hours a week

Fractional Head of Product / CPO

For founders with real users and revenue, but no one who owns product yet.

Olek joins as your company's actual Head of Product or CPO, part-time: owning the roadmap, running discovery and making the calls a full-time hire would make. Not an advisor reviewing your work from the outside, a product leader doing the work inside your team.

Format
10 to 20 hours a week · Monthly retainer · Remote or on-site
See the fractional role →

What you get

  • Product strategy and roadmap owned, and aligned with the business goals
  • Weekly leadership of standups, planning and sprint reviews
  • Product discovery: customer interviews, opportunity mapping, assumption testing
  • Your PMs, designers and engineers coached in the flow of work
  • Hiring support when you are ready for a full-time product leader
Program · 3 to 6 months

PMF Program

For early-stage startups with an early product, working toward product-market fit.

An ongoing advisory program: we help you define the right focus, validate your product and go-to-market assumptions, and iterate systematically until you find what the market actually responds to. Product-market fit is measured along the way, not declared.

Format
3 to 6 months · Weekly sessions (online) · Monthly retainer
See the PMF Program →

What you get

  • Weekly coaching, individual and group, on product strategy and product discovery
  • Customer interviews facilitated and synthesized, at least five per cycle
  • Demand and user value experiments: landing pages, fake doors, Wizard of Oz, A/B tests
  • PMF reviews with the PMF Survey, from problem-solution fit to scale readiness
  • MVBP scoping and launch support, and a roadmap built on what you validated
Workshop · 1 day

0 to 1 Product Development Workshop

For founders, co-founders and early team members, up to six people.

A full day, built on Bill Aulet's 24-step Disciplined Entrepreneurship, that takes you from a raw idea to a clear customer focus, a validated value proposition and a concrete plan to test your biggest assumptions before you write a line of code.

Format
1 full day (up to 8 hours) · Online or on-site
See the full workshop →

What you get

  • Your beachhead market: the specific customer segment to start with
  • Your value proposition, quantified: how customers solve the problem today, and the difference your product makes
  • Your riskiest assumptions mapped across desirability, viability and feasibility, and prioritized
  • Your first experiments on test cards, and the smallest product that can capture real value
  • A go-to-market path: demand first, user value second, a limited release third

Products We Helped Build

The same methods, run on real products:

0 → PMFFOUND, from a blank page to product-market fitTwo founders with an idea and no product. A beachhead of about 500 professionals in Zurich, 50 story-based interviews, a no-code MVP and 30 experiments. Read the case →
$450k+ MRRUX Pilot, grown from $300kA bootstrapped AI design tool with more than a million users, grown through systematic product-led experiments while Aleksander was Head of Product. Read the case →
80% → 60%elyps, onboarding drop-offA digital bank launched with Aleksander as its first product hire. Changing when users met the identity check cut drop-off without removing a single KYC step. Read the case →

FAQs

Which one should we start with?
If you have users and revenue but no one who owns product, a fractional Head of Product. If you have an early product and are working toward product-market fit, the PMF Program. If you have an idea and no product yet, the 0 to 1 workshop: one day, and you leave with a plan to test before you build.
Can we combine them?
Yes. The 0 to 1 workshop works as a starting point for the PMF Program, and when you need someone to own the product rather than coach your team, the work can continue as a fractional role.
Do you build the product for us?
We lead the product work: deciding what to build, testing it with customers and getting it into their hands. ProductTrio is a practice, not an agency. When a project needs more hands, a small network of researchers, designers and engineers joins for interview rounds, prototypes and launch support, and you always know who is doing the work.
Is product-market fit guaranteed?
No. What we can promise is the method: a focused customer, assumptions tested before they are built, and product-market fit measured as you go, so you know where you stand and what to try next.
How does it start?
With a free 20-minute intro call, in English or Polish. Bring what you are working on, and leave with the next step, even if it does not involve us.

Running a Startup Program?

Accelerators, VC funds and startup programs bring the same workshops to their cohorts and portfolios: workshops and portfolio support for startup programs.

What are you building?

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