Comparing Startup Services
PMF Program vs. 0 to 1 Product Development Workshop
Both are built for early-stage founders. One is a single, intensive day. The other is an ongoing programme that runs for months. Here's how to tell which one you actually need.
Not sure? Let's talk →The Quick Answer
If you don't yet have a validated value proposition, start with the 0 to 1 Workshop - it's a single day that takes you from a raw idea to something concrete enough to test. If you already have an early product or MVP and need ongoing support to reach Product-Market Fit, the PMF Program is built for that longer, iterative process.
When to Choose Each
Choose the 0 to 1 Workshop if...
- You have an idea (or a few) but nothing validated yet
- You want a single, intensive session - not a multi-month commitment
- You need to leave with a concrete value proposition and a plan to test your biggest assumptions
- You and your co-founders want to align in one room, in one day
Choose the PMF Program if...
- You already have an early product or MVP live with users
- You need ongoing support - not a one-off session - to systematically reach PMF
- You want to run PMF Surveys, structured experiments, and track signal over time
- You're past the idea stage and into the "are we actually onto something" stage
FAQs
Can we do both?
Yes - many founders start with the 0 to 1 Workshop to nail the value proposition, then move into the PMF Program once they have something live to validate systematically.
Which one is a lighter commitment?
The 0 to 1 Workshop is a single day - the lighter commitment of the two. The PMF Program is an ongoing advisory relationship, built for founders ready to invest in a longer validation process.
What if we're not sure which stage we're at?
Book a free intro call - in 20 minutes we can tell you which one fits, or whether you need something else entirely.
Do both work for remote or distributed teams?
Yes, both are available online as well as on-site.
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